The Costs

The cost of providing this information via the internet is a fraction of that associated with traditional advertising methods. One drawback with traditional advertising is that in most cases substantial print runs are involved. This means that published material can very rapidly become out of date. The Internet allows you to revise specific entries or information groups simply, easily and as frequently as required. A web site can cost as little as £200_However, there is one great problem with the internet and that is getting found by your target audience. There are some 60 million users of the internet already and it is easy to get lost in the throng. New sites on the WWW have been cropping up at the rate of one per minute. We specialise in publishing your details to the worlds search engines. It is also essential to develop links to other web sites wherever possible to increase the "find potential" of your site. One of the best ways to promote your web site is to "trade hyper links". An approach is made to your contacts who have web sites as to the possibility of reciprocal links. Most companies in our experience are happy to co-operate at this also increases their "find potential". PRD can further assist in this process with press coverage to the main publishers in your industry. When Holiday Inn announced its Web site in 1995, it received more press attention that any other event in the companies history, by a two to one margin, says Les Ottolenghi, director of emerging technologies for the hotel chain. Finally don't forget to flaunt your web site, on letterheads, adverts, e-mail if you use it, all other promotion material.